Information marketing is the process of promoting and selling information online. This information could be an e-book, a user guide, an online video training course or an audio recording. In essence, any manner where you deliver information to a customer.Most of the time, the information is produced and supplied digitally. This means that a customer can download and have immediate access to it immediately following their purchase.Why Is It Becoming So Popular?The great advantage of making money with digital information marketing is that you create the product once, and you then sell it over and over. As increasingly more people are making use of digital information and studying and learning online, more opportunities are opening up for information marketers.You Don’t Have To be An ExpertDon’t worry if you’re not a top expert in your chosen topic. You just need to know more than the average person on your chosen subject. It’s important to have an interest in what you’re selling because you’ll be naturally more motivated to work on it. Also if you’re not very interested in your topic, it will show through to your prospects.If don’t think that you have adequate expertise to produce an information product on your own, you can use someone else’s knowledge. For example, if you wanted to create an eBook on dog training, you could interview a vet or an experienced dog handler.Why Do People Pay For Information?People use the internet to get information and everybody is time poor. If your prospect lands on your website and sees that you provide reliable and useful advice that provides a solution to a problem that they want to resolve, they will be willing to buy from you.Also, it’s a well known fact that all information on the internet is equal or even accurate. If your website shows your knowledge in your chosen niche and provides the highest possible value, potential customers will be more prepared to buy information from you rather than depend on free, and in all probability, unreliable information.Making Money With Information Marketing When you’ve chosen your niche, it’s time to create your website and information products. Your website will be focused to helping your audience learn what they need to know or want to know about your topic.Once you have people interested in the content on your website, you can take them to the next step which is to offer them an information product to buy. Often this is an eBook, an online course or a video series.