Online marketing, also known as internet marketing, digital marketing or e-marketing is the advertisement of products or services over the Internet or the World Wide Web. Online marketing can be done in many ways and in this article you will find some of the best ways to market a product or service.Online Advertising:Online advertising is a form of promotion that uses the Internet and World Wide Web which businesses make use of by delivering marketing messages to attract customers and sales. Online advertising can include text, image and video ads on search engine result pages from Google, Bing and Yahoo. It can also comprise of banner ads, e-mail marketing and auction site marketing along with many other methods. One major benefit of online advertising is the immediate publishing of important information and content that can potential be shown to hundreds of thousands of people around the world. Another benefit is the efficiency of a businesses investment. Online advertising allows a business to take full control of the customization of their advertisements. An example of this would be Google AdWords, Yahoo Search Marketing and Microsoft Adcenter which are the search engine Pay Per Click interfaces that enable ads to be edited immediately and to be shown on relevant web pages or alongside search results of related key-phrasesSocial Media Marketing:Social media marketing is a fairly new way to market products and services, which is proving very successful for a number of businesses. Social media marketing allows companies to follow, connect and find their targeted markets with a click of button. Social media marketing companies usually focus their efforts to create content that attracts attention and encourages readers to click through to their products or services. A companies social networking message can be spread from user to user and can potentially be sent on to over a million users because it is coming from a trusted social networking source. Social media marketing has become a platform that is easily accessible to anyone with internet access. Tis means increased communication for organizations which gives them the advantage to increase brand awareness and better customer service. Also social media marketing serves as a fairly inexpensive platform for companies to implement their marketing campaigns. With the range of social services like Twitter, Facebook, and LinkedIn, entering your business into social media marketing couldn’t be easier.Press Release and Article Marketing:Press Release and Article Marketing is a top way of marketing a product or service by distributing article and press releases to the World Wide Web into press release and article directories. Articles are tips and information written on a subject which can consist of two text links which link back to a companies product or service. Where as press releases can be written news about a specific company or product that can contain 1 to 5 text links which link back to a product or service.